About Pimcore and How It Elevates Your Business?

Syncrasy Tech
September 7, 2020

Pimcore is an open-source digital experience platform for enterprises that manage, aggregate, and distribute any digital product and master data for any channel and deliver user-centric personalized customer experiences on any device. Moreover, it is a platform designed for enterprises to give a single source for connecting all touch points across your business.

Pimcore offers Data Management and Experience Management with features such as:

Data Management

  1. PIM (Product Information Management)

  2. MDM (Master Data Management)

  3. DAM (Digital Asset Management)

  4. CDP (Customer Data Platform

Experience Management

  1. Digital commerce platform for B2B, B2C, B2B2C

  2. Digital experience management or Content Management System (CMS)

If we talk about digital business, then Pimcore offers more personalized and unified data management and customer experience management on various devices. The combination of One can streamline the business process by identifying the customer's requirement and improving the digital experience through digital transformation with the help of Pimcore DXP.

In this article, we’re sharing information on Pimcore PIM, MDM, DAM, CDP, CMS and about top 2 brands that are using Pimcore for their business management and we’ll also see how it affected their business results!

So, let’s start!

Benefits of Pimcore PIM (Product Information Management)

With Pimcore PIM you can integrate, consolidate and manage any type of information in any amount across your enterprise. Some of the benefits of using PIM are:

  • Flexible data modeling to create a new product data model in minutes

  • Agile data management

  • Easy import and export of data between Pimcore and external systems

  • Enterprise-class data quality

  • Workflow management

Benefits of Pimcore MDM (Master Data Management)

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Pimcore MDM provides a flexible solution for product information, data quality, and asset management. It enables you to have the following benefits.

  • Cleanse, match, verify, and standardize master data.

  • Hierarchical management of data.

  • Rich content integration.

  • Provide unimaginable choices to connect with business enterprise systems (ERP, CRM, BI, ESB, etc.) or external third-party applications. 

  • Workflow management.

Benefits of Pimcore DAM (Digital Asset Management)

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Pimcore DAM centralizes all your media assets such as images, documents, logos, audio files or any other media content you need. Here are some benefits:

  • Pimcore's digital asset management platform provides organizations' their desired control to customize and meet specific DAM requirements.

  • Streamline digital media assets to eliminate inaccuracies and inconsistencies to achieve consistent brand experiences.

  • Pimcore puts your customers at the center of your digital business and delivers uniform experiences across all touch points.

  • Pimcore Asset Portal is an image library for marketing teams.

  • Pimcore provides a powerful central repository for any type of digital asset and its meta-data.

  • Pimcore makes sure that enterprise metadata management remains easy and consistent.

  • Easy integration with other systems make Pimcore the ideal enterprise content hub.

Benefits of Pimcore CDP (Custom Data Platform)

Pimcore CDP stores and manages your customer records in one central place, it enables you to create segmentation, personalization, and marketing automation.

  • Ingest, aggregate and store first-party or third-party, individual-level customer data from multiple sources (online and offline) in real time at any scale and speed.

  • Merge various devices to single individual when they’re identified, including de-duplication of customer records and matching 3rd party data, to blend customers in one account.

  • Managing structured data based on a class definition can be defined via a simple GUI.

  • Automating any actions connected to customers according to rules can be executed through tools provided by the customer management framework plugin.

Pimcore Digital Commerce B2B & B2C Platform

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Pimcore digital commerce platform allows categorization of dozens of products with ease. Also allow you to easily search, edit, and publish content from one central place.

  • No matter how advanced your digital platform is, restrictions in content management can hinder flexibility, consistency and continuity of content.

  • Retailers, distributors and manufacturers prefer no compromises with the quality of their product information in today’s eCommerce climate.

  • Only unmatched interoperability between business critical systems, technologies and data sources, can help enterprises attain optimal digital engagement.

Benefits of Pimcore CMS

Pimcore CMS is best to use for any type of content editing, addition or content management. 

  • Manage multi-site, multi-lingual, and mobile-friendly content with a leading open-source web content management system.

  • Use multi-channel delivery to automate publishing processes across devices and channels for consistency and accuracy.

  • Create compelling and personalized digital experiences using analytics to deliver positive brand experience and build customer loyalty.

  • Revolutionize traditional print processes for creating product catalogs, price sheets, and personalized marketing and sales collateral.

  • Take leverage from agile and hyper-flexible product information management functionalities with more than 40 high-performance data types.

Let’s see top 2 companies that are using Pimcore as their business management solution.

Pimcore digital experience platform comes with various technological features to empower business leaders by giving them a new level of features for business management. Some of the best examples of Pimcore solutions include:

Liberty Financial Group Uses Pimcore CRM

Liberty Financial Group Canada is a FINTECH organisation  with 100 years of experience on building financial solutions for Canadians. 

The client was looking for an efficient and cost-effective CRM solution to manage the complete sales funnel , agents and client onboarding along with post sales client management modules. The client’s existing system offered very limited functionality with a lot of manual processes, thereby decreasing the productivity. The business deals were not moving  fast as the customer information and interactions were distributed causing business efficiencies.

Pimcore CRM solution will have complete customer information and interaction at one place. With this new efficient and very cost-effective CRM solution, LFG were able to move deals faster by tracking customer information and interactions in one place and were able to make more insightful decisions with the help of updated information at a single place.

With these tactics, the marketing team was able to reach its targeted audience better and start sales even before shoppers buy some products.

Pimcore MDM For Revolve Softech

Revolve Softech is a registered Salesforce partner with a presence in the US and India. 

The problem was that the client has to maintain the product and order data unnecessarily on both Pimcore and Salesforce systems. All the data is stored in Pimcore, and it is displayed on-demand in Salesforce, which eliminates the cost and redundancy of saving the same data in multiple systems.

The integrated system now helps the customer support team to have a 360-degree view of customer data and their journey. It also saves the operational cost of managing the same data in disparate systems.

Why Choose Pimcore PIM, DAM, MDM, CMS?

Pimcore is a robust digital experience platform that enables you to easily manage product information,  multi-channel publishing and your e-commerce solution with PIM,DAM,MDM,and CMS solutions. That’s why Pimcore is popular among enterprises for publishing data information, creating product catalogs, and managing customer data across channels.

So, are you the one who is looking to deliver personalized digital experience management to your customers or business partners?

Connect with our experts to get the best consulting and Pimcore PIM, DAM, CMS, MDM, implementation services. If this sounds interesting, you can always contact us here and let us deliver you the best digital experience for your business!


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