Overview
Digital Experience Platform is designed to manage, deliver & optimize contextualized digital experiences across multi-experience customer journeys. The DXP enhances digital experiences for consumers, partners, employees, and other relevant entities and helps ensure experience consistency throughout the Customer Lifetime Journey backed by customer data management.
Syncrasy experts develop DXP solutions that offer high scalability with seamless integration with your existing marketing software system. Our DXP solutions, driven by automated and multi-channel publishing, revolutionize enterprise customer engagement by delivering high-quality and personalized data to various output channels like the web, VR/AR, conversational interfaces, mobile web, and more.
Our DXP/CMS expertise
Web Content Management
Our experts develop an enterprise web content management system that enables optimal content utilization through strategic management from a single place. The CMS we develop is highly scalable that supports experience-driven portals with rich content.
Headless Content Management
Syncrasy leverages the potential of Headless CMS, helping you optimize content delivery at all digital touchpoints. The Headless CMS is the key to omnichannel strategies that allows you to manage unstructured content in one place & still be able to deploy content on any front-end channel.
Multi-Channel Delivery
We automate your publishing processes across different devices and channels by integrating multi-channel delivery in your DXP. It enables seamless customer communication, mobile marketing, multi-channel publishing, market automation, content-as-a-service, & commerce integration.
Personalization & Analytics
Syncrasy designs curated digital experience solutions allowing you to deliver personalized and compelling customer experiences to establish impressive brand experience and analyze customer behavior. Analytics integration, behavioral targeting, user profiling, and big data analytics are the key features we offer with digital solutions.
Print Publishing (Web2Print)
By seamlessly connecting your content with the data of MDM, PIM, & DAM modules, we evolve traditional publishing processes by automating dull printing jobs effectively using Web2Print. We build a global enterprise publishing platform enabling you to design printable material in a flash and enrich your customer experience.
PIM Module Integration
Experts at Syncrasy integrate Product Information Management (PIM) software with DXP solutions helping you to leverage agile and super-flexible functionalities with 40+ high-performance data types. PIM integration enables you to sell & promote products and services through a content-driven digital experience.
Advantages of integrating DXP/CMS
Intelligent Personalization
Build highly configurable, time-sensitive, and impeccable customer experiences that work seamlessly by gathering cross-channel insights of customer's preferences with improved behavioral targeting, big data analytics, & user profiling to deliver personalized experiences.
Enhanced Customer Journey
Get a competitive edge by leveraging the combination of context, content & commerce with a 360-degree view of customer data to effectively utilize data for better marketing strategies to create captivating shopping experiences and highly engaging customer journeys.
Lower Publishing Cost
A single source of truth to disperse content across various channels & digital touchpoints in multiple formats with an integrated approach to data & content to deliver a consistent brand experience ensuring more intelligent budget allocation and reduced publishing cost.