Overview
The Customer Data Platform software gathers customer data records from various sources that allow you to manage customer data in a single location, analyze customer activities & optimize data to deliver personalized experiences. The CPD software offers a 360-degree view of each customer with features like profile unification, audience segmentation, SSO, and market automation to provide specific content to targeted users.
Our CDP solutions features
Customer Data Integration
We provide seamless customer data integration by developing a Customer Data Platform (CDP) that accumulates & manages any customer information from numerous sources in real-time & at any scale. The essential features of customer data integration comprise CSV import/export, marketing automation, and third-party integration.
Profile Unification
We develop a CDP with integrated profile unification that can link multiple devices to one customer in real-time once the personal identification is completed. The features of profile unification include validating 3rd party identity data with personally identified customer data, eliminating duplicate records, and combining customers into one account.
Customer Data Modeling
By utilizing Pimcore's CDP, we provide customer data management in a structured and organized manner. You can define the different attributes & determine the structure of customer information in a centralized platform using its features such as class definition, data management & geographical fields.
Real-Time Personalization
Syncrasy builds and implements Customer Data Platforms backed by real-time behavioral targeting based on personalization and customer segmentation. Its features include personalized mobile push notifications, emails/newsletters and a personalization engine.
Automation
Syncrasy links the customer management framework plugin in your CDP that provides a tool to automate every action associated with customers according to the defined rules. Its features, such as Triggers, Conditions, & Actions, give you a competitive edge by effectively managing customer data.
Why should you integrate CDP?
Superior Customer Experience
A comprehensive view of customer data collected from various sources to comprehend the consumer's requirements and deliver a personalized digital experience that improves customer engagement.
Improved Customer Loyalty
Implementing a business-ready customer data platform that enables you to distribute content across multiple channels in one go helps you to deliver highly personalized & consistent experiences that enhance customer loyalty.
Better Relationship with Business Partners
A highly customized CDP software helps you to improve relationships with your partners & other parties by enabling you to adapt to ever-changing customer behaviors and share insights collected from customer data.