Commerce cloud is changing the way to do retail business, are you changing?
“Digital” is the new word, but what does that mean to your business?
Its always tempting to look for simple definition but this word includes such a broad meaning that for some this word will mean a new technology, for some this would mean a new way of interacting with your customer and for some it means a new way of doing business. All these are benefit of going digital and this is what actually salesforce commerce cloud brings to your business.
Salesforce Commerce cloud is a cloud based service which provides a seamless customer experience whether its on your store or online. It’s a reinvented way to grow sales, Connect with customers across their preferred channel whether it’s social, mobile, physical, or digital. Biggest benefit of using cloud based technology is that you can customise it according to your needs and chose from thousands of apps from App Exchange to enhance your customer experience. Notable features of Commerce Cloud include Einstein, an artificial intelligence-powered tool for product recommendations and predictive sort, which customises and sorts search results based on a consumer’s likelihood to engage with the product results. Einstein also includes Salesforce’s Commerce Insights; which will help retailers understand the correlations between the products customers purchase.
Salesforce commerce cloud offers different configuration depending on your business requirements:
Commerce Cloud Digital: -
It’s a cloud-based software solution for transforming your customer experience across all digital channels like web, stores, mobile, and social. It provides a rich set of capabilities, including marketing, merchandising, content, promotions, customer service, fulfilment, and predictive intelligence. Convenient shopping options are easily enabled within Commerce Cloud Digital, offering reserve, buy, pay, fulfil, and service anywhere. Commerce Cloud Digital also provides an open development environment to easily customise or extend it further.
Commerce Cloud Store: -
It’s a point of sale (POS) and store operation solution. Commerce Cloud Store revolutionises your point of sale experience with personalised in-store customer experiences, real-time mobile store operation insights, and highly engaged associates on the floor.
You can also conduct transactions, sales, returns, and exchanges with confidence — our resilient POS solution keeps running even in the event of a lost connection. And it's seamlessly upgraded multiple times a year, delivering a steady stream of innovation without disrupting your regular operations.
Unified Commerce: -
Deliver the experience consumers expect. Give them an easy purchase process with flexible in-store buying options from any location, and the choice to return at a store or fulfilment centre. Intelligently manage inventory, merchandising, and promotions between digital channels and the store — all with a shared view of customers, orders, and more.
If you are one of those brands or retailer who is using costly legacy systems
to power your commerce which does not support the entire customer journey and lack the flexibility required to connect the variety of channels consumers use for shopping, and looking for a system to stay competitive in this quickly changing landscape (of digitalisation) then Salesforce Commerce cloud is the answer which will allow you to engage directly with shoppers on any channel and deliver a personalised experience throughout the customer life cycle.
Note:- In the next blog we will see more about the features on offer for both offerings.